ROLE OF MARKETING RESEARCH IN ENHANCING CUSTOMER SERVICE LEVEL IN THE POWER INDUSTRY
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
Marketing research in now giving position in the solving or organisation problems, both private and public owned organisations. The importance of marketing reach to organisation cannot be over emphasized. Organisation as an open system cannot operate in isolation, they must react to environment (both internal and external) which will assist their organisation to reveal how customers can better be served and treated. One of the objectives of this research work as related to PHCN is to find out if marketing research is of benefit to PHCN in particular and to public sector organisation in general. Chapter one of this research works highlights on the meaning and scope of marketing research backed with the research problems, objectives of the study and definitions of terms. Chapter two, experts and scholar opinions were sampled and reviewed as regards to the subject matter. In chapter three of the research work looked at the research design and methodology used in approaching and solving the problem. The population size, sample size, the method of data collection and method of data analysis were also determined. Chapter four oof this research work took us to they are of data presentation and analysis which involves the use of cables to illustrate findings from the distributed questionnaires involved, in the cause of this study. Chapter five is all about the summary of findings, conclusions and bibliography, then the questionnaires.
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